2017 HSBC Wellington Rugby Sevens Series Campaign
This year, Wellington city welcomes the vibrant and iconic HSBC World Rugby Sevens Series. The two-day event consists of fast-paced rugby action and entertainment for the whole family. Experience the Wellington Rugby Sevens Series as you’ve never seen it before. This season comes fully loaded and lively, with appearances from top NZ musicians, chefs, and a fusion of colour, costumes and action.
We supported NZ Rugby by creating a range of marketing and promotional collateral, as well as all the graphics on the ground, for everything from the food stalls to stadium banners and way-finders. Providing consistency, adhering to brand guidelines, as well as problem-solving, were crucial to ensuring we kept the fun and vibrant feel of the Wellington Rugby Sevens Series. We worked closely alongside the marketing and events team at NZ Rugby to ensure the success of the campaign.
Role and scope Graphic designer
Brand work and identity design, content creation (web and social), advertising (print and digital), signage and campaigning assets, merchandise and event materials
Campaign HSBC NZ Sevens Series
Artwork Graphics Luke & Morgan Choice (www.velvetspectrum.com)
Agency Typography by Design
Year 2017
www.sevens.co.nz
